
Over many years of relative stability, many people have mistakenly learned to think of credit card debt in terms of a fixed and predictable payment and developed what they thought were manageable budgets on that basis while ignoring the large amount of underlying debt they were carrying. The fallacy of that thinking has been a painful lesson for many. I sometimes wonder if a radically different response from a maverick bank could be more effective in the long run. What if they identified financially stressed cardholders with high balances that had reliably made payments for a long time and offer them an opportunity to estabish a fixed payment at a more reasonable rate that they could budget for and set it up on an automatic withdrawal. The lower rate could apply more of the payment to principal while still making payments on time giving the bank predicatble income and the consumer a pathway to decreasing their debt. It would not cover the losses from those who were absolutely unable to pay their cards, but would preserve an entire group of historically good customers from sinking further into debt and risking more defaults. Such a radical bank might even find that these customers appreciate their action and become fiercely loyal to that bank when better times return. It could amont to exchanging a smaller amount of physical capital for a greater amount of social capital and clearly differentiating that bank from its competitors...Or, perhaps I’ve just watched too many reruns of It’s a Wonderful Life for my own good.